vertical lyric asset
video cutdown
ONR - "Must Stop"
Seeker Music
Sparks - "Lyrically Speaking"
BMG
vertical lyric asset
spotify canvas
vertical lyric asset
video: then vs now
Another Sky - "I Never Had Control"
Virgin Music Group
Gilbert O'Sullivan - "Nothing Rhymed"
BMG
Palace - "Bleach"
Fiction Records [Example Content]
Another Sky - "I Never Had Control"
Virgin Music Group
promotional asset
vertical lyric asset
video: behind the lyrics
tiktok video edit
Gilbert O'Sullivan - "Alone Again (Naturally)"
BMG
Gilbert O'Sullivan - "Blue Anchor Bay"
BMG
Sans Soucis - Promotional Asset
Decca [Example Content]
Jägermeister
x The Brit Spot
vertical lyric asset
tiktok video
Lily Lyons - "Spinning Sides"
Fiction Records [UMG]
Lovers Lane Vintage
ALL SERVICES
social media management
Bespoke social media account management
CONSULTATION
CONTENT CALENDAR: creation, management & post scheduling.
COPY: post captions, hashtag & SEO strategy.
COMMUNITY MANAGEMENT: enquiries & comments.
GROWTH REPORTING: monthly social media highlights report.
PLATFORMS: Instagram, TikTok, Facebook, X, YouTube / YouTube Shorts, Snapchat, LinkedIn, Threads, Pinterest
video editing
SHORT-FORM VIDEO
Ready-to-post TikToks, Reels, YouTube Shorts (etc) with text, captions, overlays, B-Roll, sound effects as required, created from your raw footage.
VIDEO CUTDOWNS
Engaging clips from your music video, podcast, interview, live session or long-form video. Reformatted for use on TikTok, IG, YouTube Shorts (etc).
WITH OR WITHOUT LYRICS / SUBTITLES
LONG-FORM VIDEO
YouTube: raw footage edited into ready-to-post videos with text, captions, transitions, B-Roll, sound effects etc as needed. Trailer editing | BTS editing
content strategy
But what to post? Where? How often? I can help you with:
CAMPAIGN PRIORITIES
PRIORITY PLATFORMS
POST FREQUENCY
POST FORMAT(S)
KEY PERFORMANCE INDICATORS e.g. Increase streams | Grow digital audience | Widen post reach | Launch on new platform(s).
CREATIVE & IDEATION
CAMPAIGN & BRAND STRATEGY - how best to translate the artist's unique personal brand, image, visuals & values into the digital space.
POST PILLARS - tailored, customisable post formats for each priority platform, designed to build out your content calendar in the long-term.
POST IDEAS BANK - a collection of brand-specific video, carousel & text post suggestions as required, pulling from your core pillars & beyond.
STRATEGY DECKS - audience data, competitor analysis, campaign priorities & structure, post pillars, keyword SEO, 2 week mock-up calendar.
social asset creation
SOCIAL VIDEOS & CAROUSEL POSTS
Ready-to-post assets created from your provided footage and / or from royalty-free B-Roll.
VERTICAL ADS
Vertical ads for for use across TikTok, Meta & more.
SOCIAL MEDIA GRAPHICS
Product flat-lays, images, infographics
bts & social footage
BEHIND THE SCENES SOCIAL VIDEOGRAPHY
iPhone 15 Pro BTS Content Creation at your shoot, session, event (etc). Behind the scenes video & photo content bank for use across socials.
SOCIAL FIRST CONTENT DAYS
Allocated time with an artist to bulk shoot short-form video and carousel content for an upcoming campaign. Recommended: combine with CONTENT STRATEGY services to outline key content pillars prior to shoot.
Devices: iPhone 15 Pro, 35mm Kodak Funsaver Disposable Film Camera, 90s / 00s Sony Handycam Camcorder
about
Charlotte Samady is a Social Media Consultant & Video Editor specialising in the music industry.
Working with a diverse roster of artists, record labels and creative businesses, her services include: content strategy, social media management, social video editing, asset creation and iPhone BTS videography. Charlotte is available for on-location work in and around London, UK, and works remotely with a global roster of clients.
Recent clients include: BMG, Insanity Records / Sony Music UK, Virgin Music Group, Decca Records, Universal Music Group, curly media (Spotify), Aberration Media & more.
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